Reviews
5 pointers on social media holidays trends that hold up
Five pointers on social media holidays trends that hold up, from unpriced declarations to the smaller owned calendar that beats any crowded national day.
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Reviews
Reviews
Feed algorithms in plain terms: six ordering policies and who each favors
Six feed ordering policies explained in plain terms: who each favors, what readers gain and lose, and what a publisher does under each policy.
Reviews
Feature updates updates: staged rollouts on social platforms
Feature updates updates 2027: how social platforms stage a new feature with flags, rings and holdbacks, why rolling out cannot be checked, and how to measure.
Reviews
Recommendation systems platforms compared: what US platforms actually deploy
Six US platforms compared by retrieval stage, ranking signal and public detail, plus what each architecture forces a publisher to do before committing.
Reviews
Annual trend reports timeline: find the field date
The annual trend reports timeline runs from design to publication. Why the cover date is not the real date, and the three places to find the field date.
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How to read an annual trend report in about twenty minutes
Annual trend reports as a practical reference: how one gets made, reading it in twenty minutes, description against prediction, and taking a single decision.
Reviews
How a claim about ranking signals turns into folklore
Ranking signals timeline of a claim, from one account's odd week to folklore: seven stages, why aggregation is the dangerous one, and how to date a claim.
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A ranking signal is not the same thing as a ranking factor
Ranking signals sorted by the five producers of evidence, why a signal is not a factor, four tests for any claimed input, and examples read the right way.