Guides
Social media holidays statistics: what can be counted
Social media holidays statistics: the days, their publishers and the figures that exist — plus why participation numbers cannot honestly be published.
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Guides
Guides
Platform outages: down for you or down for everyone, and how to tell
Check platform outages with public report sites, official status pages, network tests, and uptime monitors to tell whether a problem is local or widespread.
Guides
Why no feed ordering is neutral: the constraints that force a feed
An argument that no feed order is neutral: the five constraints that force one, why every objective is a proxy, and what to check first when reach drops.
Guides
How to read a viral trends comparison
A skeptical guide to viral trends comparison: spot survivorship bias, test five dimensions, and decide what an episode comparison can actually show.
Guides
Feature updates research: a practical sequence
Feature updates research for social platforms: capture a native-analytics baseline, wait through rollout, compare an untouched series, and decide when to act.
Guides
Annual trend reports risks: reading sponsored research
Annual trend reports risks often lie in framing, not just numbers. Read sponsored social media trend research without treating disclosure as proof.
Guides
A working brief on recommendation systems platforms
Six recommendation systems platforms compared by item lifetime, trial cost, error cost and integration effort, and what each shape forces a publisher to do.