Costs
Trend-tracking platforms compared: seven habits and how seven tools score
Trend-tracking platforms differ in what they measure and how fast they report it. The good ones name their source, show their method and let you export the data.
Desk
Records Desk
Contracts, warranties and the details worth reading before signing.
Reviews
5 pointers on social media holidays trends that hold up
Five pointers on social media holidays trends that hold up, from unpriced declarations to the smaller owned calendar that beats any crowded national day.
Costs
How to decide whether to post on social media holidays: six invented situations
A guide to deciding whether to post on a social media holiday, through six invented situations with each decision, the reasoning, and the fact that would reverse it.
Industry
Platform outages risks: a one-page continuity plan
Platform outages risks: how to find the choke points where one failure stops several activities, and a small operation's continuity plan that fits on a page.
Reviews
Feed algorithms in plain terms: six ordering policies and who each favors
Six feed ordering policies explained in plain terms: who each favors, what readers gain and lose, and what a publisher does under each policy.
Maintenance
How to Read a Viral Trend's Attention Curve
Not a roundup of viral trends updates 2027: read attention curves, spot manufactured activity, and understand disclosure duties when you pay for reach.
Industry
A viral spike has four phases: what onset, peak, decay, and residue tell you
A viral spike in four phases: what onset, peak, decay, and residue can and cannot tell you, when to stop counting, and how to measure the residue.
Features
Ranking signals updates under review: the good, the weak and the verdict
Ranking signals updates under review, ranked: the ones with published documentation, the ones resting on inference, and the verdict on each.
Industry
Feature updates: six places to look and what each source is for
Feature updates: six sources to check, from help pages and changelogs to forums and your own analytics, plus what each one is for and what to do when two disagree.
Maintenance
Before you act on annual trend reports comparison
Annual trend reports comparison: the six method changes that quietly break a year-over-year series, and what to publish when the series is broken.
Rules
Annual trend reports examples and how to read them
Annual trend reports examples worth citing, what each one measures, and the method checks that keep a trend score from misleading you during planning.
Rules
Reading a feature update announcement: six things worth extracting
Feature updates trends 2027 in reading announcements: who the text is written for, what the timing words mean, and six things to extract from any of them.
Reviews
How a claim about ranking signals turns into folklore
Ranking signals timeline of a claim, from one account's odd week to folklore: seven stages, why aggregation is the dangerous one, and how to date a claim.
Guides
A working brief on recommendation systems platforms
Six recommendation systems platforms compared by item lifetime, trial cost, error cost and integration effort, and what each shape forces a publisher to do.
Industry
How to think about recommendation systems research
Recommendation systems research and its five kinds of evidence: the gap between offline and live results, reading a claim, and auditing your own material.
Rules
Seven risks in recommendation systems and what they mean for a publisher
Seven risks in recommendation systems, from inference and narrowing to fabricated behavior, and what each one means for a publisher as controls arrive.