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Trend-tracking platforms compared: seven habits and how seven tools score
Trend-tracking platforms differ in what they measure and how fast they report it. The good ones name their source, show their method and let you export the data.
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Costs
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Social media holidays research: a design you can run
Social media holidays research you can run: the seasonal confound, a matched holdout, named observances and surfaces, and what a year of pairs will license.
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How to decide whether to post on social media holidays: six invented situations
A guide to deciding whether to post on a social media holiday, through six invented situations with each decision, the reasoning, and the fact that would reverse it.
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The risks of going viral arrive in a predictable order
Viral trends risks in the order they arrive: the mismatched audience, the unreadable baseline, and the pressure to repeat that forms afterward.
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Five kinds of platform feature updates and a rule for adopting them
Platform feature updates sorted into five kinds, a register for tracking them, a rule for when to adopt, and why the flow of changes never stops.