Costs
Trend-tracking platforms compared: seven habits and how seven tools score
Trend-tracking platforms differ in what they measure and how fast they report it. The good ones name their source, show their method and let you export the data.
Archive
October 2026
Rules
Platform trends guide: Track updates without the noise
Platform trends guide to tracking algorithm changes, emerging trends, and outages with named sources, discovery tools, and a weekly half-hour routine.
Maintenance
Why platform trends converge on the same handful of shapes
Why social platforms keep converging on three shapes, the feed, short vertical video and ephemeral stories, with dated examples, three durability tests and a way to read a trend claim.
Costs
Social media holidays research: a design you can run
Social media holidays research you can run: the seasonal confound, a matched holdout, named observances and surfaces, and what a year of pairs will license.
Reviews
5 pointers on social media holidays trends that hold up
Five pointers on social media holidays trends that hold up, from unpriced declarations to the smaller owned calendar that beats any crowded national day.
Industry
Social media holidays: six origins and a five-minute check
Social media holidays platforms and provenance: the six origins a date can have, a five-minute traceback, and why listing counts prove nothing at all.
Guides
Social media holidays statistics: what can be counted
Social media holidays statistics: the days, their publishers and the figures that exist — plus why participation numbers cannot honestly be published.
Costs
How to decide whether to post on social media holidays: six invented situations
A guide to deciding whether to post on a social media holiday, through six invented situations with each decision, the reasoning, and the fact that would reverse it.
Rules
Social media holidays with verified dates and sources: the 2027 view
Social media holidays for 2027, with the dates that hold and the sources behind them, plus how to check a day, platform by platform, before you plan a post.
Rules
Platform outage or algorithm change: triage a traffic drop
Platform outages updates 2027 can't be predicted, so use this order to triage a traffic drop and separate a real outage from an algorithm change.
Industry
Platform outages risks: a one-page continuity plan
Platform outages risks: how to find the choke points where one failure stops several activities, and a small operation's continuity plan that fits on a page.
Guides
Platform outages: down for you or down for everyone, and how to tell
Check platform outages with public report sites, official status pages, network tests, and uptime monitors to tell whether a problem is local or widespread.
Industry
Feed algorithms risks: six to watch, two to plan for
Feed algorithms risks: concentration, proxy capture, opacity, volatility, the eligibility cliff and dependence — what a publisher controls and what to plan for.
Reviews
Feed algorithms in plain terms: six ordering policies and who each favors
Six feed ordering policies explained in plain terms: who each favors, what readers gain and lose, and what a publisher does under each policy.
Rules
Feed algorithms compared across seven platforms and four structural questions
TikTok, Instagram, YouTube, X, LinkedIn, Facebook and Reddit rank on four structural questions about feed algorithms, and the answers explain creator reach.
Guides
Why no feed ordering is neutral: the constraints that force a feed
An argument that no feed order is neutral: the five constraints that force one, why every objective is a proxy, and what to check first when reach drops.